This project was an exploration of the use of type as a design element and using a grid as a structure for design layout. I created a poster advertising a retrospective exhibition of typographer Herbert Lubalin, which captures his essence and one of his typefaces ITC Avant Garde Gothic. The poster needed to be informative of dates, location and subject of exhibition as well as aesthetically pleasing and well designed using only type. Through my research and reference to Lubalin’s work I have created a successful poster suitable for its purpose. 20"x30"