Not for a brand, product or agency, the video for an abstract mural “Melting Pot” is a short Docufilm about my artwork, hand-painted over 6 surfaces of a new superhotel.
In its first two months, the film earned 14,300+ organic views across Facebook, and was voluntarily shared over 54 times. Featured in Middle East publications and twice in the global AdMag Campaign, the results were a series of commissions encouraging a new style of art in Dubai and the reasons behind it.
From storyboard and concepts to full script and voice-over recording, I provided the roles of subject, co-editor and client, utilising the skills and patience of DOP and Cinematographer Jacopo Mangiapane.
