A Hypothetical Project to promote Cab Service launched by Kingfisher for people who party till late
'Knight of Good Times'
Following are the advertisements created using different medias to reach the right audience (20-30 yrs)
Kingfisher has being taken has the brand because of the brand value it has in the market and to further enchance its goodwill in different areas.
The concept was taking forward in three medias:
a) Print AD
b) Web Media
c) Innovative Concept
Print Ad in a magazine
WEB BANNER
A web banner for the kingfisher website and various other social networking sites, as the youth spends alot of time on internet.
LED DISPLAY
The following animation will be displayed or put in lifts.
The concept of bottle getting empty will be linked with the number of floors in the building. As the lift moves from floor to floor the bottle empties up slowly, indicating a person gettting drunk and his vision getting blurd.
Sample Application on lifts
HOARDING
A road banner which changes at night due to the use of glow ink. At night more bottles pops up, showcasing the number of drinks increase.
IN THE DAY TIME
AT NIGHT
