Pocky is a flavored coated biscuit sticks which is quite popular in Japan and Thailand already. In 2012, the brand wanted to expand its market in Vietnam with its key message "Sharing happiness". Capturing the playful and active spirit of our target market, we attach such spirit with the brand, connecting the name "Pocky" with fun, friends, proactive and enjoyment.
Pocky photo booth
In Vietnam, many teenagers like to take photos and customize their photos using different smart phone apps. So what if we give them a chance to do it in real life. They can change background, add some cute decorating items, real ones. To further enhance the user integration with Pocky, a mobile photo booth is proposed.
It is not just about tapping into your smart devices, it is now some real play, grab some friends, work together to create a unique photo for your group, then share on facebook and win prizes.
Pocky ice breaking game - not just a product display
Milk tea shop is a strong culture in Vietnam. Teenagers like to gather there with friends, talking, having fun. It would be a mistake if Pocky don't attack such touch point in their launching campaign. So what to do? The brief is a product display. But we figured out there are something more interesting to do - The Pocky game product display.
Inside a Pocky box, sticks are attached with either a simple and funny question or an order. Each question also goes with a lovely punishment. When gathering, teenager can take one stick, and then ask friend an attached question. If their friends answer right, the attached punishment is for the asker. Alternate quizzes and lovely orders will bring cheer and laughter to their friendship.
Started by Pocky, filled with Pocky, a gathering has never ever being that fun. Pocky is a real starter for every gathering.
