PVRPLE GIN

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Mon Pvrple Gin.

Pvrple Gin unites these two worlds, between tradition and sweet folly, and flaunts a Rock & Glam style, which can be seen from its tattooed casing and its purple color... like an indelible imprint, symbolic of an entire universe. Its design is a snapshot of sensations and the emotions experienced when tasting this gin... the meeting of Yin and Yang, with a duality between intensity and smoothness, a synergy that envelops every level of its flavor.

The outcome of a meeting of two worlds...

Naturally potent, gin was the flavor of the day in the eighties and it became an essential part of mixology. Pvrple Gin® is the result of distilling juniper berries, coriander, calamus, angelica, iris, lemon zest and grain of paradise... all meticulously selected and macerated in corn ethanol, which bestows a smoothness unlike any other to the taste.

Rock & Glam

In this universe which is both masculine and traditional, Pvrple Gin® stands out because of its style and personality. Pvrple Gin® is rock ‘n’ roll, exclusive... and it’s even sweeter with some Griottines®! These famous little cherries soaked in liqueur, which are beyond any doubt a feminine symbol, add a touch of sensuality and indulgence. Both round and crisp, they are a cocktail’s most charming asset, taking you to a world of pleasure... Irresistible, they are the touch of extravagance that makes Pvrple Gin® unique!

An exceptional gin

A surprising character, akin to the sensation of eating a tart bonbon: you will be struck by its roundness but also by its inimitable, almost indescribable character. Pvrple Gin®, is a whole world in itself... which could be why fans taste it neat, just as it is.

Its originality consists in the final touch of Griottines® at the moment of bottling. These little wild cherries give it both its light shade of purple as well as a note of tartness, giving an incomparable depth to this exceptional gin, achieved through maceration and distillation. An in-depth tasting reveals different levels: from floral aromas, then spices... and herbaceous notes dressing the first phase of tasting. Then the mouth meets with the warmth of fruits. The Griottines® bring notes of sweet almond, lightly tart, with a surprising character.

An exceptional gin, through which the Grandes Distilleries Peureux express all their savoir-faire, after more than 150 years.

See full case study here: Pvrple Gin Case Study

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Instagram: @pvrplegin
Tag: #cherrypower

Website: Pvrple Gin Website