Client: LG Mobile USA
Product: LG Xenon
Agency: Publicis Modem
Creative Director: Marcus Park, Cassiano Saldanha
Art Director: Cassiano Saldanha
Copywriter: Marcus Park
Developer: Visual Goodness
Production Company: The Rehab
The LG Xenon is a phone for over-friendly, over-connected, over-sharing teenagers. We enlisted the help of Hayden Panettiere from the TV show Heroes to come and salute the awesome people in teenagers' lives in something we called "The Address Book of Legends". Viewers watched videos that immortalized the types of friends they have and they could use a nickname generator application to rebrand their Facebook friends.
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