DGDESIGN supported LiuGong's inhouse team by developing exterior bodywork A-surfaces used to manufacture pre-production All-electric WLS machine launched at BICES show September 2019.
I was Senior Designer on this project, responsible for all Alias 3D design work, ID project management, VR assessment, press-pack still images and vRED animation output.
Press pack exterior view. (vRED render of Alias CAD data) Image by DGDESIGN - reproduced with permission.
Press pack exterior view. (vRED render of Alias CAD data) Image by DGDESIGN - reproduced with permission.
Press pack exterior view. (vRED render of Alias CAD data) Image by DGDESIGN - reproduced with permission.
"These Generation-1 machines were designed to be built quickly and easily using zero tooling and some carried over components, and many of the surfaces are planar. The result is a stealthy and brutal aesthetic that is 100% driven by function - very Dieter Rams!" Gary Major - Director of Industrial Design, LiuGong
Initial sketch concept created by Gary Major . . . this was the start-point for our 3D development. Image reproduced with permission.
Some high-level project statistics for reference:
Very short gestation period: 29/04-10/05 (10 working days)
7 Alias iterations completed & actively circulated amongst stakeholders to refine concept and finalise details.
206 emails exchanged.
Stakeholder alignment: 2.5 hours spent screen-share reviewing CAD iterations to ensure Client 100% happy & fully in the loop.
vRED worked into development script on a daily basis: to test appearance and ergo in VR, prove out sight-lines & blind-spots via shadow plots, and provide higher quality WIP images to summarise design intent.
75.5 hours Industrial Design time in total.
Animation used on LiuGong stand at BICES show. Animation by DGDESIGN - reproduced with permission.
LiuGong's EV range at BICES show, September 2019. Image reproduced with permission.
