Tweed Campaign
On October 17th 2018, Cannabis was legalized in Canada. Exciting new ground was paired with equal challenges:
a) how to advertise to consumer;
b) how to create engaging conversations to consume weed responsibly.
We had honor of collaborating with friends Cossette, Tweed, Madd and Uber on multiple projects last year for all things cannabis.
With campaigns ranging from "101 things to do instead of driving high" to numerous brand videos, we edited a quick montage of a few elements created.
