Pivoting the Business - Wrigley's Gum Empire
Brief Challenge:
Research and investigate how companies adapt and change their business models in order to remain successful. Companies have radically changed the way they operate, their target market and sometimes, the product/service they offer. Research the history of your chosen company, identify their original business model and any changes to their business.
Deliverables:
A video timeline of what the company does today, what the company started out as, when they pivoted and why these changes occurred.
Illustrations and timeline of Wrigley's chewing gum
