We had JOHNNYLOVE as a customer, 
and we were asked to make a packaging for some clothes.
It had to be cheap, but look expensive. It should reflect JOHNNYLOVE
and the boxes could be flexible. You can check out their website here: 
www.johnnylove.com

I started looking at their "colourpalette". Witch colours they used and what I felt represented them as a brand. 
 

 

 

 

 

I noticed that there was mostly "earth-colours". But with some clothes or details that "pops"!
They have some special details on their clothes like leather, buttons and stuff that makes theit clothes stand out in a elegant, classic but modern way. 

 

 

I made some moodboards of some different styles, and things that I felt could fit good with the brand. 

Then I started scetched a little on some design. 

Then I started makeing like hundreds of boxes, but I wasn't satisfied. So I continued working with box and design and came up with this: