Ambience
Ambience aims at extending the concept of Energy Performance Contracting to Active Buildings and making it available and attractive to a wider range of buildings. This project will provide new concepts and business models for performance guarantees of Active Buildings, combining savings from energy efficiency measures with additional savings and earnings resulting from the active control of assets leveraging for instance price based incentive contracts (Implicit Demand Response).
Miew was responsible for Ambience's brand identity and new website. We wanted to create a trustworthy visual identity that provides credibility to users, without forgetting the energetic and powerful nature of the brand.
For this reason, the icon screams energy, vitality and power. By using vibrant, fun colors, the dynamic nature of the design is also brought to life. The lettering ultimately offers an entirely different, unique experience as it adds more personality to the brand.
