ReadytoGo // website refresh
3form developed the Ready to Go program in 2008 as a response to the downturned economy.
It allowed interior designers an easy way to specify 3form materials by pre-packaging the
hardware, lighting, fabrication, and engineering of the most common solutions.
Since that time the website had become outdated, difficult to use, and manage. In Spring 2013
we launched a full redesign including a backend overhaul, robust solution filtering, and plenty
of inspiration to get started. Since redesign, trafftic to the Ready to Go section of 3-form.com
has increased dramatically.
