Client: LG Mobile USA
Product: LG Expo, LG Bliss, LG Xenon, LG X120, LG Versa, LG Chocolate Touch, LG Texter, LG Arena,
LG Save the Music Campaign.
Agency: Publicis Modem
Creative Director: Marcus Park
Art Director: Cassiano Saldanha, Lotus Child
Copywriter: Marcus Park, Chelsea Tucker
Developer: Andre Gustavo Cardozo, Hilmer Hall
Production Company: The Rehab, Taxilabs, Telefon Project
In 2009 my team and I launched 12 new products for LG Mobile USA. Many launches overlapped with strategy, concepting, production, and delivery all happening at once. Despite this we delivered everything on time and (reasonably) on budget.
