vivo iQOO

Motion Graphics
作为一个小萌新,接过磊哥的棒来挑大梁导片子,心里有点忐忑,害怕和兴奋,多亏有杰哥坐镇,才有安全感,看到方向越来越明确清晰,心里就踏实多了。制作周期一个多月,因为发布会的延期,接近了两个月。这次概念设计的关键词是进化,我的理解是保留识别度,整体视觉感受上做未来感科技感的提升。做循序渐进的提升,而不是颠覆,所以大家还是能看到很多上一代的延续。
外行看热闹,内行看门道,片子有些小遗憾。我有一辈子的时间,可以做的更好,希望大家能逐渐喜欢上我的设计~


This is my first time as a director.The production cycle was more than a month, because the extension of the conference was close to two months. The key word of this conceptual design is evolution. My understanding is to preserve the recognition and improve the sense of science and technology in the overall visual experience. Do a step-by-step improvement, not a subversion, so you can still see the continuation of many previous generations.
The layman looks at the excitement and the insider looks at the doorway. The film is a bit imperfect. I have a lifetime, can do better and I hope everyone can gradually like my design~
vivo iQOO
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Project Made For

vivo iQOO

vivo iQOO New product advertising,functional show。

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