Scion is a car for young people whose slogan is "Wake up".  The mesh banners were located in the major access roads to the city, which suffer from massive traffic jams during the morning.  In line with the slogan, Scion placed a giant cuckoo clock out and form 6:00-9:00 AM a DJ came out of its doors to play music, attracting a lot of attention and keeping drivers awake in the tedium of the traffic jam.