Smart Venue Summit is a conference full of discussion on venue technology with the aim to bring together the meetings and events industry to developer and share ideas with current tech trends. This conference was held along side Mash Medias main exhibitions (International Confex, Event Production show & the PA Show) in February 2018.

The SVS was the first project I was asked to design from start to finish. As this was a new event being launched I began talking to to the event director to talk over and intemperate the brief. It was instantly apparent that the main pillars of this brand would be Tech & Venues. Following this I began playing with ideas of logo’s and light branding.

Here are the logo’s I presented

The show director liked the simplicity of logo mark 2. I then began working on quick style sheets to show of the logo in various colour ways. I also started work on font pairings. I believed the logo type perfectly projected the “tech” pillar perfectly so wanted to use this as the headline font. To pair this I used a sans-serif to ensure all of our collateral would work well digitally and was modern. 

One of the main way we advertise at mash media is with print adverts in any of our magazines. These have a large reach and are sent to relevant people in the MICE (Meetings, incentives, conferencing, exhibitions) industry.

I had a clear idea at the start of what I wanted to achieve with this design. Keeping with the new brand colours I created 3 initial mock ups to present to the director of this show. I wanted to have one core advert with some alternates to make sure the adverts looked different every issue to make people read them again and again. Although we did only end up using one layout.

For the final adverts we used the gradient layout with an image of an auditorium. We also used a tittle tab to bleed of the page to catch the readers eye as they flick through pages. The initial advert just had a description of the conference subjects but once we was closer to the event we added in images of the guest speakers at the event.

At Mash Media we also use a lot of E-mailers for our pre-event promotions. I wanted this mailer to have a simplistic and modern feel to really drive the idea of this event reflecting modern technology. Below is the decided mock up I created and sent over to our mailer team to create on mail chimp and send out.

I used adobe XD for this mock up so we could easily place images and export the assets to size.

Prior to the event the operations team went to the venue location and scoped out what they believed to be the optimal pieces of signage for the conference. I was asked to create 1 backdrop to be displayed behind the speakers on stage & 4 totems with raviolis messages to communicate such as the: schedule, welcome and to show off the event sponsors.

Thank you for viewing this project. Feel free to take a glance at the rest of my work and of course likes and follows are appreciated.

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