Zinio - Read the things You love

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Client Brief:

Zinio connects you to vivid, hi-definition, digital magazines and books on your iPhone, iPad, Mac or PC.

The magazines and books are filled with searchable and sharable articles, videos, digital-only interactive content and multimedia.

Zinio.com is the world’s largest newsstand, with digital magazines and books from around the globe, and like you’ve never seen them before – beautiful, interactive and engaging.

MISSION

Ads that express how Zinio transforms the reading experience. Visual should be thoughtful, provocative and edgy, while showing how Zinio is close with their readers’ lives. The audience is metropolitan, digitally-savvy and largely international, and there are three core messages they want to communicate: Depth – Zinio has thousands of magazines from around the world, and tens of millions of pages of searchable, high-fidelity digital magazines and booksAccess – Read the things you love on your Mac, PC, iPhone or iPad, online or offlineGlobal – Zinio’s magazines are from all over the world, and so are their customers.

Idea / Visual Approach:

Zinio's readers got so immersed in browsing, finding, and reading the content from Zinio's library, to the point that they forgot their surrounding and just got lost in time.

Creative Concept & Execution:

Ferdi Rizkiyanto