Classic Rock FM
Concept branding for a new "classic rock" radio station.
Concept branding for a new "classic rock" radio station.
Using the traditional theme of a vinyl record with subtle modern gradients and classic fonts, this concept is nostalgic and emotional, but never sacrifices the Rock element. This logo works well in the blue variation and equally well with the brown. The warmth of the vinyl with the softness of the colour gives the logo a tactile feel that leaps out at the viewer (when compared with other popular logos). With the record leaving the cover and creating the C and the cover creating the R, this logo remains powerful and obvious at any size or for any use. Even when the colours are black and white, the logo is still powerful. Beautiful and elegant, strong and intelligent, this is the perfect logo for the 40-54 age demographic across both genders.
