Mind Mentor is a psychotherapy, counselling, life and business coaching practice in London. I was approached to rename and rebrand the practice, as well as design and build a new website that positioned Mind Mentor as a professional yet accessible therapy service.

To help potential patients and users feel comfortable when navigating their way through the practice’s offer, I developed a flexible logo which can adapt and present itself in either a generic and professional way, or come to life as a set of emoji-like icons which can be tweaked slightly to represent any number of emotions. The results are a clever, welcoming and refreshing take on what is traditionally a serious and clinical experience for patients.