Michael Hammond's profile

The Broadsider (Post Apocalyptic Concept)

Industrial Design
BROADSIDER CONCEPT 2011:  The Broadsider began as a side project within the ID group.  We explored a lot of post apocalyptic themes focusing on movies, comic books, and video games.  The project fell of the map for awhile -but I was still passionate about the idea so I hopped back on it the following Spring.  The vision was to first create a story in which the bike was the owned by a legendary rider,he and the bike were heroes as told by a graphic novel.  The bike itself was the comic book come to life; with it graphic novel more tangible.  The bike was shown at Trek's yearly dealer show - It garnered quite a bit of attention there and around the web.
The Broadsider (Post Apocalyptic Concept)
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The Broadsider (Post Apocalyptic Concept)

Trek Broadsider post-apocalyptic concept bicycle - 2010

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