Narrative
Walk on the wildside with safari from Johannesburg to Kruger National Park, catch the Mesmerizing beauty of church street and it famous purple jacaranda trees, Immerse yourself in the amazing culture that can be seen throughout freedom park, and delight in the Innovation of the Industrial centre and all it has to offer.
Theme: Urban Paradise
Voice: Adventurous, welcoming, Innovative
Adventurous: Not Afraid, ready for anything, fun
Welcoming: Friendly, open, helpful
Innovative: Smart, fresh, different
Tone: Enthusiastic, Calm
Voice and Tone Rational
The voice and tone I chose is Adventurous, Welcoming, Innovative, enthusiastic, and calm.
Pretoria is full of different adventures to undertake including several different types of safari's, a culture walk in a beautiful freedom park, sight seeing at the famous Pretoria zoo, and you can grab a little history with a tour of the industrial centre which includes the Diamond mines, the biggest iron and steel company in the world and railroad machinery.
It is also a very welcoming city, they welcome different cultures with open arms, and they are a very culturally diverse city from the beginning, having not only black south african's but European's, and asian's. It is also very alive with Innovation they are a leader in the steel and Iron industry and they are making great changes in the diamond mining world.
I believe with all the culture and history that is alive in their city they are very enthusiastic city ready for anything, they continue to make new and ever changing ideas in the industrial world.
At the same time the city is calm because its way of life is settled and easy going, the locals like being there because its not a big hustle, even though it is the center of government it is a slower way of life.
Word Design Rational
I am not trying to make my brand like a go here do this brand, I want it to stand out by highlighting the great things about it, that will make the client by into my brand and want to make it their own. With my words I knew I had to focus on what makes the personality stand out, what makes it interesting? what makes someone want to know more? I have to bring out the interesting and exciting things about it. along with personality the attitude of the brand must be on point and standout, I believe with these words I have captured the essence of what I believe my brand to be. Without a standout personality and attitude a brand cannot stand alone or sell.
