The brief > The CII wanted to target new starters working for call centres in the insurance and personal finance industries. They asked for a ‘Welcome pack’ that could be given away to individuals that would engage, inform and one day potentially create new members.
The solution > Working with a specific budget, I devised a polyprop pack that contained informative booklets and a ‘keepable’ travel wallet. As well as the serious side of these careers, the packs also carried light hearted tales that were either based in the world of General Insurance (Amazing claims) or Personal Finance (Money talks). With bright and vibrant graphics and imagery derived from the stories, these would appeal to a younger audience, and present a fresher face to these ‘serious’ career choices.
