The Problem:
January is a notoriously slow sales month for the LCBO, as men tend to have leftover alcohol from the holiday season. So the LCBO asked us for an idea that would spark sales of premium spirits amongst guys and their friends.
The Solution:
We created The Gentlemen’s League Configurator: a simple but intelligent microsite that made organizing a “Guys’ Night In” with friends, premium spirits, classic drinks and hors d’oeuvres, easy as a few clicks.
The Results:
The Configurator helped the LCBO exceed its sales goals for January and February.
Case Study
