Puma India - Enpoint collection launch. Puma has a global property called DO YOU which talks to women to express themselves freely and do what they think is the way to be.
We collaborated with 2 such women - Disha Patni and Bani J and told they story of chasing for Perfect. It is what they think perfect is and not about what the society says it should be. A 360 campaign with creatives for Store window, instore displays, Digital film and social & media promotions was Creative Directed by me.
60 secs Digital Film - C0- scripted , Storyboarding & Art Direction
15 second films for social
Puma Store Window Key Visual - The visual shows the journey of Disha in her chase for perfect. A motion blur effect was used to show the transition of this journey.
Lifestyle & Product stills
