IFB Product movies
IFB is a leading Indian household appliance brand. Once upon a Goan summer I was art-directing a set of product movies for the new line of IFB air conditioners. From the mood board to the storyboards, from the storyboards to the production cost, to the shooting and my personal favorite fridge set up for the first scene in the first movie. Good fun and IFB account in the end of it all.
IFB AC - Brand Film
IFB AC - Expert Installation
IFB AC - HD Compressor
