Engineering Training Council Northern Ireland (ETCNI) focuses on training young people in the engineering and manufacturing industry. My brief was to completely overhaul the look and feel of this company giving them a collective brand that simplified their offering and appealed more to their young target audience.

 

I managed a team of designers who worked on the challenging task of bringing 3 distinctly different companies all under the one umbrella ET brand. This consistency of look and feel was also carried through to the different product sub brands of the organisation which I named and developed identities for. The overall brand was rolled out across exhibition collateral for attending student recruitment fairs.