This was a project required in a Digital Publishing class. We had to look for an ad that we liked or one we felt needed work. Then recreate a different ad using all the same information that was on the original ad. I choose:
VINDIEGO
Wine and Food Festival
Original:
BACKGROUND: VinDiego has established itself as one of San Diego’s leading wine and culinary events in only five years. The event will take place on Saturday, April 11, at the NTC Promenade at Liberty Station. Event organizers anticipate more than 2,250 attendees. Patrons will encounter the full spectrum of San Diego's wine and culinary scenes with more than 75 wineries and 24 restaurants represented. Guests will be able to sample wines and dishes, chat with chefs and wine masters, and listen to live music. The event donates a portion of its proceeds to some great local nonprofits including It's All About The Kids® and San Diego Italian Film Festival.
The VinDiego Wine and Food Festival is a true wine connoisseurs delight. The grand tasting event takes place each year on a Saturday afternoon in April. It has fun for 7 consecutive years. The 2019 event will be the 7th annual and takes place on April 13th, 2019 at Waterfront Park in Little Italy, San Diego. VinDiego is about people coming together to celebrate a shared passion; a passion for great wine and mouth-watering gourmet food.
When you experience VinDiego, San Diego's premiere wine event, you will sip, swirl and savor a selection of over 300 handcrafted wines from top tier wineries. Passionate winemakers and winery representatives welcome guests, offering practical knowledge and sharing their delicious wine. VinDiego offers a fantastic variety of wonderful local restaurants sampling their delicious culinary delights. To add fun and excitement to the event, we will offer a steady stream of musical entertainment.
Your General Admission ticket includes an elegant crystal souvenir wine glass and unlimited tastes of award-winning wines, and a dizzying variety of gourmet appetizers, along with tasty cheeses, artisan breads, and olive oils. The Early Entry VIP ticket allows you to get in one hour earlier than the general admission ticket.
When you experience VinDiego, San Diego's premiere wine event, you will sip, swirl and savor a selection of over 300 handcrafted wines from top tier wineries. Passionate winemakers and winery representatives welcome guests, offering practical knowledge and sharing their delicious wine. VinDiego offers a fantastic variety of wonderful local restaurants sampling their delicious culinary delights. To add fun and excitement to the event, we will offer a steady stream of musical entertainment.
Your General Admission ticket includes an elegant crystal souvenir wine glass and unlimited tastes of award-winning wines, and a dizzying variety of gourmet appetizers, along with tasty cheeses, artisan breads, and olive oils. The Early Entry VIP ticket allows you to get in one hour earlier than the general admission ticket.
TARGET AUDIENCE: VinDiego is a 21+ only event. Guests come from homes with an annual household income greater than the county's average. Our Facebook network is 70% female!
SELLING POINT: The food. VinDiego hosts some of the best restaurants in San Diego, and you get to try every one of them! Also, because this is not a drunk fest, it's a high-class event with no beer or spirits, just wine.
COMPETITORS: Live Arts Fest, First Annual Brew Down Beer Competition & Festival, The Itis Food Festival, Uncorked For a Cause, Sunset Wine Tasting & Music
PROBLEM SOLVED: It's simple. If you enjoy fine wine and gourmet fare in a causal-historical setting, VinDiego is the event for you! Join us and find out why the event has been referred to as the "Disneyland of wine events."
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