Logos
I had the opportunity to create a handful of internal logos at Stericycle and logos for a few personal and freelance projects. The following are some that I'm the proudest of.
Freelance & Personal Projects
A friend and former co-worker started her own clothing boutique company in 2015 and hired me to create her brand identity. Before this project, I had never designed for the fashion space and took it as a challenge to create something outside my wheelhouse. I started by researching similar boutiques in the area and nationwide, as well as the most prominent fashion brands worldwide. Because of the company name, I knew pink would be prominently used in the logo and branding, which I paired with gray to avoid competing elements. In terms of appearance, I went with simple and elegant designs used by many prestigious fashion brands. Also, I included a symbol and a wordmark so the designs were responsive and scalable.
For three years in the early 2010s, I wrote for an app review blog called AppStorm. Unfortunately, the blog owners decided to shut it down, so I continued by creating my own blog called Recapps (a play on recap, get it?), which isn't around anymore. For the branding and logo, I wanted to play off the iOS App Store logo and icon at the time. So, the "a" is styled similarly with a circular stroke and gradient background (the current App Store logo is now without the circular stroke).
Check out more information about this logo and brand identity here.
Stericycle Internal
This sampling includes logos from Stericycle cultural initiatives and logos for services and products. I was asked to keep within our branding guidelines, so most logos feature our company typeface at the time – Frutiger – and primary colors. (The Retain logo is the exception, as it's customized to work with a client's brand identities.)
