Company Rebranding
In late 2017, leadership at Stericycle Communication Solutions and Expert Solutions embarked on a co-rebranding, including a name change. At the time, I was a senior designer for Expert Solutions’ marketing team. However, the two marketing departments merged, and I was asked to lead a team of three designers. I was also part of the small task force that worked with a fantastic creative agency to create a new name and brand identity. From there, the design team and I went to work giving life to the new brand by transitioning our current marketing collateral and materials (e.g., presentations, white papers, case studies, etc.) to the new.
This rebranding initiative took nearly a year, and we pushed hard several times to prepare for a launch that never happened. I was fortunate to work with Sarah Emery, Tasha Goodman, and Whitney Watt, who designed much of the work you see below. (I created a few of these pieces — presentations, most specifically.) My primary role was similar to an art director. I provided guidance and feedback on all design work. In addition, I ensured brand consistency across all mediums (including interior design for our offices). Overall, this was one of the most fulfilling projects I’ve had the privilege to be part of.
Service Overviews
Long-Form Collateral
Presentations
Illustrated E-Books
Icons
