Choya Competition Motion Graphics Competition 2018: 15-second commercial

This is a two-person team project and involved the assistance of volunteer actors and actresses. It is a 15-second commercial conveying the theme of 'Choya as a nightlife drink' and targets audiences at the 2018 Japanese Film Festival in Australia.

The idea for the commercial is to demonstrate how Choya's umeshu (sweet plum wine) can be enjoyed in diverse situations at night: at a restaurant, a quiet night at home, at a friend's party, at a cocktail event. We played with the 'U/Oo' sound in 'umeshu' to create intrigue until the drink is finally revealed.

The entry was awarded Prize for Facebook Influence.

Special thanks: Opal Liang, Tetsuya Okada, Anselm Motha, Vadim Brodsky, Alexander Kemp, Surbhi Misra