Martine Hooijer's profile

RED CROSS

Martine Hooijer
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Dutch Red Cross: Animated Graphic Novel
This graphic novel was part of a storytelling campaign for 3FM Serious Request. It shows the choices Malawi mothers face when it comes to baby health care: witchcraft versus modern medication. We teamed up with African illustrators and script writers to create a genuine and authentic African look and feel. Movement and frame transitions were added using parallax scrolling. 

                                         Check out the finished site at: www.ruthschoic.es

Client: Dutch Red Cross
Strategy, Creative direction & Content Production: Martine Hooijer, fatmilk.nl
Illustrations: Gavin Booyens, South Africa, zuluscandraw.com
Script: Gary Welsh, South Africa
HTML 5: Kilian Valkhof, Raymond Tijhaar, fluxility.com

Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
Red Cross storytelling campaign ILLUSTRATION
RED CROSS
Published:
Martine Hooijer's profile

Owner

Martine Hooijer's profile
Den Bosch, Netherlands

RED CROSS

Graphic novel that was part of a content campaign raising awareness and funds to fight infant mortality in Malawi.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives