In Spring 2019, Dr. Kayole Kasadi Stutzmann (M.D. Psychiatry and Psychotherapy) opened her new office in a comfortable, calming location, just minutes from one of Lausanne’s most beautiful parks.

Hymn was tasked with ensuring that all elements of the opening supported a coherent visual identity and aligned with her personal values. Our first mission was helping find a name that would express the essence of her new office’s personality and brand. We then created a visual identity that reflected her professional approach, which is striking for its balance of freedom and structure. The result came to life through a vegetal pattern inspired by Ginkgo leaves, complimented by an Astoria Sans-inspired typeset.