CASE STUDY - Atlanta Center for Medical Research

Scope of Work: Branding, Logo Design, Web Design, Advertising

Atlanta Center for Medical Research built the countries largest medical research facility that specializes in medical research from phase 0/1 first-in-human trials through phase 4 trials of both medical and behavioral treatments. Prior to building out this facility they were using various versions of logos and branding and were not actively recruiting research participants online. We redesigned the logo and branding elements for consistency, but did not want to lose the equity they had built in their brand and identity system. We also designed a website to be used for recruitment of new research participants and developed a strategy consisting of digital and traditional advertising for them to build general brand awareness in the community and for recruitment of new research participants.