A beach holiday is a ray of sun in our lives.

That is the dawn of perfection that RAXÁ represents. Its name means “The most beautiful ray of sun” in Mayan and uses that illumination to create a Chic Hotel Experience in Tulum. 

We have created a brand that reflects that glow, which has been shining on this part of the globe since ancient civilizations dominated the Mexican Riviera shores.

The logo represents a beautiful ray of sunshine through a golden palette and delicate lines. It includes three different suns within because this hotel is in itself divided into three different guest houses in the jungle. An alluring brand identity with sophisticated pastel palette and phrases that aim to awake the desire to wake up in RAXÁ.

This is branding as a destination of rest, beauty and a holistic approach to a beach holiday.