Champion Panels
The 2014 Farmers Insurance Open at Torrey Pines featured a top-to-bottom rebranding effort. As creative lead for Farmers' golf agency, my work was found throughout the program—from room key cards and credentials to tournament signage and branded environmental graphics.
The Champion Panels were 15'x8' graphics installed in a high-traffic area adjacent to the players putting green.
Image Credit: Getty Images (Players), Ryan Parker (Backgrounds)