Quest: rethinking futures together
THE CHALLENGE
The brief for Quest was to build the concept and brand identity for a new hackathon made possible by Deloitte and Filmstaden. Together with Isabelle Baumgartner, we conceptualized and created this experience from the name, branding and web design to marketing, social media strategy and facilitating the event itself.
THE SOLUTION
By creating a bold yet dynamic identity that played with the concept of uncovering, we managed to represent Deloitte and Filmstaden characters in a more approachable manner in order to attract their target audience attention.
For the marketing and communication, we created a solid campaign strategy based on merging movie quotes with tech, design and innovation lingo, representing both concept in a unified way.
Our social media approached was based on paid media for Facebook and Instagram as well as the use of Stockholm-area school communication systems to get our message across.
THANKS!
