Drinkfinity: creating a sustainable love brand
THE CHALLENGE
As their Global Creative Agency, FIRMA would tackle all the different brand touch-points across three markets: Brazil, USA and Europe.
The main challenge I encountered was to keep a consistent brand throughout all platforms and partners as well as creating a “love-brand” from a corporate company with no real control over the product.
THE SOLUTION
By creating solid Brand Books that would state all the brand characteristics in detail we would have an easier on-boarding for new partners and also it would be a useful tool for us to revisit and make sure we were on track. Also conducting re-alignment workshops every few months helped keeping consistency.
We conceptualized and designed the brand’s content platform “Infinite Stories” that showcases tips & tricks for a healthier lifestyle.
As the brand Art Director one of my responsibilities was to think and produce content for Drinkfinity Social Media. I worked on the conceptualization and brief for motion designers to work on the assets and gave creative direction. 3D & Motion design by Nil Serraïma.
A big part of this on-going project, was the design and development of both the corporate and the e-commerce sites.
THANKS!
