Gaslight Steampunk Expo
Event Campaign
I created this event campaign for a steampunk event in San Diego called Gaslight Steampunk Expo. It is an annual event, and each year there is a theme chosen as a focus for the event. The theme for 2019 is "Ancient Egypt" so I wanted to create a campaign that highlighted the theme while remaining true to the steampunk aesthetic.
I began my process with a sketch of the poster for the campaign. I felt
that the poster would be the showstopper and all the other elements of the campaign would play off the poster design. My idea for the design was a "Steampunk Cleopatra."
I wanted to make sure that the figure was recognizable as Cleopatra, so I included the snake headpiece and cat eye look as well as incorporating gold tones into many of the elements. I brought the steampunk feel into the piece with the gears and cogs as well as the monocle eyepiece.
Here is a mockup I created for the poster with a photo I took downtown San Diego across from the Convention Center:
For the flyer, I kept the same elements and layout as for the poster, but I increased the size of the social media hashtag and website.
For the ticket, I used only the top half of Cleopatra's face, so that it leaves you with a sense of wonder, and a bit of coyness and mystery.
The billboard for the campaign features the same elements that are in the other pieces, but of course, on a grander scale.
Thank you for viewing my project!
