Home PageHere is the site's landing state. Big, beautiful photography and editorial content greet the user and present them with highlights from the state. Intuitive navigation is minimal and neutral to allow the content to take center stage.

Content Category PageThe site is broken down into distinct content categories that highlight all the activities and travel options available in the state. Photography and editorial content is tailored to the category you're in.

Travel Item Directory PageWith thousands of listings in their directory, we made it simple for a user to find exactly what they are looking for though results filtering and Google Maps integration. Content rollovers allow a user to preview an item before committing to click.

Travel Item Detail pageComplete information about anywhere you you'd like to travel in the state. Photo galleries, detailed maps and links to nearby activities, accomodations and events.

Snow Conditions ReportA visual guide to snow conditions across the state. A network of reporters update snow depth and quality for ski hills, cross country skiing and snowmobiling trails and they're displayed on this Flash application.

Fall Color ReportSimilar to the Snow Conditions Report, this Flash application shows the most up-to-date snapshot of Wisconsin's beautiful fall foliage. Also, this image shows the site's "Fall" color scheme. There are different site color schemes for all 4 seasons.