Sailing Club Resort Mui Ne is a luxury, sustainability-minded boutique resort located in the heart of Mui Ne. Situated on pristine beachfront, overlooking the East Sea, this resort offers an oasis of tranquility and comfort.
Our client was already well known for its boutique rustic aesthetic, being a haven of nature and luxury. Therefore for a new visual identity, we dived into rustic textures and shapes of resort interiors emphasizing cracked ceramics, naturally imperfect shapes, and earthy washed-out colors.
For website design, we took the strategy of strongly emphasizing the pure beauty of the resort itself, leaving a lot of occasions for the viewer to browse through their details. The message was accentuated with hand-drawn illustrations and new brand textures.
