CONTEXT
Regione Lazio – Regional Government Institution, promotes free vocational trainings for live shows artists and technicians.
 
PROBLEM
How do we explain unexpected and yet very specific job opportunities to a young target?
 
SOLUTION
We choose not to explain but to show: thanks to GoPro cameras placed on real stylists, propmen, directors, set decorators and actors during live shows actually running, our target got to see by themselves – through the eyes of actual live show workers – what the jobs consisted into.
 
RESULT
The required amount of subscribers was reached within the first week of airing.