Brian Danaher's profile

Greater Twin Cities United Way Refresh

Brian Danaher
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Greater Twin Cities United Way
Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the non-prof­it was that of a fundrais­er only, not nec­es­sar­i­ly a com­mu­ni­ty impact orga­ni­za­tion. The project centered on evolving the brand’s existing visual guidelines to be more dynamic, modern, and cohesive. The project transformed how the organization com­mu­ni­cat­ed its offer­ings and, more impor­tant­ly, how it thought of itself.

ROLE: Art Direction, Design
AGENCY: Zeus Jones
DESIGN DIRECTOR: Brad Surcey
branding design art direction Creative Direction brand guide Style Guide infographics iconography
branding design art direction Creative Direction brand guide Style Guide infographics iconography
branding design art direction Creative Direction brand guide Style Guide infographics iconography
branding design art direction Creative Direction brand guide Style Guide infographics iconography
Greater Twin Cities United Way Refresh
Published:
Brian Danaher's profile

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Brian Danaher's profile
Minneapolis, MN, USA

Greater Twin Cities United Way Refresh

Greater Twin Cities Unit­ed Way was in need of revi­tal­iza­tion. While known for sup­port­ing com­mu­ni­ties in need, the per­cep­tion of the no Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives