Corinthians is a Brazilian football club with more than 30 million fanatical fans.
The challenge was to turn it into a well-known club around the world and, at the same time, convey this passion of the fans. To achieve that, we invented a disease: Locospirosis
A teaser launched the epidemic. Some days later, a film related the virus to the club, The Corinthian Epidemic.
Press kits with an infected jersey and medical reports with information about Corinthians were sent to the local and foreign press, alerting about the disease.
Through a website, people could follow the proliferation of the virus in real time. And the infected could confirm and share the pride of being locopositives, by issuing a vaccination card certifying the disease.
More than 80 million people were impacted by the epidemic. And Corinthians became more known worldwide.
Case
Film
Website
Press Kit
Campaign
Film The World is Locopositive (FIFA World Cup Champion)
Film Another Locopositive (Alexandre Pato)
Web Development Vendor: ESM Marketing Esportivo
