For the Skol Summer Platform, we have created a fabricated crisis about Daniel Zuckerman, the impostor on Panic on TV (a famous brazilian tv show). We had two weeks full of supporting messages from people through social media. To soothe things up, we sponsored a big journey together with his three best childhood chums he hadn't seen in years and a Skol's cooler.

During the journey, the guys lost the Skooler (Skol's cooler). So, we launched "Searching For The Lost Skooler." A riddles game in which the public had to help Daniel find the Lost Skooler by means of hints posted on Google Maps.

For this game, we produced all sorts of hints. Several online videos, applications, webites, newspapers, pictures, illustrations, social media. Participants generated over 24 hours of content and half a million pictures. One and a half million people logged an average 10 minutes a day in the site. Setting a record for the brand.

Diretor de Criação: Fabio Fernandes |Theo Rocha
Criação: Theo Rocha | Thiago Espeche | Fabiano de Queiroz Tatu | Pedro Pinhal

Diretor de Tecnologia: Paulo Pacheco
Programação: Igor Almeida | Ariadne Gomes

RTVC: Gisele Campos
Atendimento: Marcello Penna | Christiano Bock | Danielle Cabral | Rafael Pontes
Planejamento: Fernand Alphen | Bertrand Cocallemen | Guilherme Pasculli | Mark Cardoso
Gerente de Projetos: Aline Veríssimo | Vivian Mo
Mídia: Lica Bueno | Fábio Baracho | André Gramorelli

Aprovação | Cliente: Pedro Earp | Harry Lewis
Direção: Fabio Hacker | Daniel Soro | Alexandre Chalabi

Produtora: Trator Filmes | Piloto | Wikitoria
Produtora de Som: Loud | Somzera