&Glück
brand design and social media concept
brand design and social media concept
This year, I started a little passion project with a couple of friends: a poster competition. We had the feeling that there was a lot of pessimistic and bleak design going on around us, and we wanted to counteract that by asking: and what about happiness? The competition was therefore named "&glück". I designed the logo and a couple of social media postings that I'd like to share here.
colour variations on the logo; they reference the poster we did for the announcement, and every social media posts was designed to be on this specific colour spectrum
To achieve a continuous look, we used the colour palette and a three-fold picture concept
