How do you get a young audiences' attention when it comes to get them to quit smoking? Surely not with photos of deseases, cencer and shocking material. You have to get them in the moment right now, comparing smoking to daily things they would not do - like eating their cereals with rat poison. Lucky Lungs wants to change the perspective and show how dangerous smoking is - without showing shocking photography.
Graphicdesign, Concept and Parallax Scrolling Website
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