The assignment was to develop a campaign for the benefit of Oranjebitter. A billboard/Abri and website was a must have. The challenge was to be original as possible and have many people speaking about it, buying the product and also encourage the increase of awareness of De Kuyper and Oranjebitter.
We believe that we should go to the history of Oranjebitter and show the ultimate reason why the drink was once created. In battles, dutch conquerors and the VOC era people would use the drink to toast on the victory. The history of Oranjebitter is something to be proud of. "It's not good Because it's old, it's old Because it's good."
Oranjebitter was drunk in victories and triumphs, or in other words' a taste of victory. "A sense of pride. We chose an image of an independent, confident, euphoric winner/hero that provides stopping power.
We want the target sector to upload their own 'victory' videos and win a party with their friends for free. Once a month the video with the largest amount of votes will win. A victory can be: rescuing a cat from a tree, the end of a relationship or overcoming an illness. So tell us, what is your taste of victory?
