When approached by Square One to execute a brand refresh, the objective was to simplify the brand identity down to the bare essentials allowing for a minimal, modern, and curated brand experience.

Utilizing the frame found in the logo we allowed the brand to work smarter, while increasing brand equity. We put the focus on the precious moments that life provides us, positioning Square One as protecter, provider, and caretaker. Making each custom home built not just for living, but for life.