RED X SWISSE
The Color Run Co-branding Campaign Vision Design
小红书 X SWISSE彩色跑活动视觉设计
TIME：2017.9
△ The key vision 活动主视觉
01 Background | 活动背景
The Color Run was held in Shanghai in September 2017. Its concept of healthy, happy and public participatory running attracted many people. RED cooperated with SWISSE to set up an exhibition area in the event to share every happy moment of movement with everyone.
2017年9月The Color Run上海场举行，其宣传健康、快乐、大众参与的跑步理念，吸引了很多人参与。
小红书联合SWISSE在活动内设立展区，和大家一起分享每一个快乐的运动瞬间。
02 Theme & Elements｜主题和元素
According to the spirit of The Color Run, we drew a picture of Captain Shu and runners cheering together as the backdrop. The style is a thick line vector illustration, using higher saturation colors, combining elements of the wave points to make the picture richer and stronger. At the same time, the other red container wall was also decorated with lively illustration pattern, which was one of the favorite photo points for the participants.
我们围绕The Color Run的运动精神，绘制了薯队长和奔跑者们一起欢呼雀跃的插画作为背景板的画面，画风为粗线条矢量插画，主色调为饱和度较高的色彩，结合一些波点的元素，使得画面更加丰富强烈。同时，另外一面红色的集装箱墙上，也用风格活泼的插画图案来装饰，也是参与者们喜爱的打卡点之一。
03 Extension｜延展
In the later stage, based on the main vision, we extended the design of other related materials : equipment bag, red box display, note wall, shooting props and so on.
后期以主视觉为基础，延展出其他相关物料设计：装备包、红盒子陈列、笔记墙、拍摄道具等等。
Art Director 美术指导：Dora
Graphic Design 视觉设计：鸡蛋／Lala
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