A complex network of mini-sites, YouTube Channels and LinkedIn Groups designed to generate leads for a LinkedIn training company.
Umbrella Site: ReallyLinkedIn.co.uk
How It Works:
1. There are 4 niches all linked to the umbrella site
2. A core offering of a free download of an international bestseller book
3. Each niche consists of:
- A name and email address capture page
- A YouTube Channel, with brief videos answering 10-20 Frequently Asked Questions
- Each video concludes with an invitation to get more free training at the mini-site
- A series of 3 Infusionsoft autoresponder campaigns based on the prospects self-identified LinkedIn experience
- A number of free download, each with an upsell offer which collects further information
- Triggers to alert business development professionals to follow up with a phone call
4. A number of paid services, escalating in price from the umbrella site
For references, please contact Bert Verdonck, author of How to REALLY use LinkedIn, or Mike Clark, MD of REVSales.
